Our Story

Hello! My name is Candy, I am the creator and owner of True CHEL fashion boutique. I created this business as a passion project to display my love for fashion and share my personable style. With that being said I also find constant motivation and inspiration from my family and our values. This explains the origin of the name True CHEL.
 
True: To consistently be true, genuine, and authentic to oneself.
CHEL: The first initial letter of my name and my daughters' name.
 
My vision is to curate fashionable, affordable, luxury clothing for all women so they can look amazing while feeling confident in their endeavors.
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